In the ad below, the Organ Donor Foundation seems to have run out of effective advertising ideas. Naturally, they did what any disrespecting ad campaign would do: pull the ol' blonde-wearing-a-bikini hook. The caption?
"Becoming a donor is probably your only chance to get inside her."
Wow guys, really creative. I can't even begin to cover everything that's inherently wrong with this ad. Maybe it's the makeup-coated model, wearing heels and making a "sex" face. Maybe it's because this is an ad for the Organ Donor Foundation, and not Budweiser beer. Maybe it's the fact that the idea of donating an organ for the sole purpose of having something- ANYTHING- "inside her" is downright creepy. But to me, it's just a well-meaning foundation stooping to new and depressing lows.
What I really don't understand about this ad is why it's directed towards men only? As a female with a sense of dignity, this ad alone is enough for me to seek my organs, should I ever need a few extras, from another foundation. Organ donations save people's lives. This is not an advertising approach that is appropriate for what it is selling, and it is disrespectful to the women (and men) who are receiving it. Furthermore, the chances of the beneficiary of your donated organ to look like THAT are slim-to-none. Unless you're trying to get "inside" some poor old lady with health problems, in which case, I have nothing else to say.
Haha- funny post :) I am also shocked by this ad. I don't think I've ever seen anything like it. I have to disadgree with your point however that theat model wouldn't be the beneficiary of an organ- she looks so deathly skinny that maybe she really is in need of a transplant. But seriously, this marketing method is stooping pretty low. How hard is it really to convince people to donate organs? I understand there is always a shortage, however there are already so many convincing reasons to convey. Like- I don't know... you could save someone's life??? There are so many children and elderly people that are actually in need of transplants, and marketing them would be a better approach and more realistic. I too am confused about this ad targeting men. I wonder, if they're in need of something that everyone has- men and women, why would they cut they're audience in half?
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