The fragrance title, "I AM KING," is all about power, money, and masculinity. You can see from the photo that Diddy is using the appearance of wealth, sex, and the material lifestyle in order to sell his fragrance. The women in the ad are sexual accessories, insignificant to Diddy's lifestyle except to highlight his masculinity and wealth. The fact that they look almost identical makes them seem generic and paltry, like they're just more of the same.
It always seems to me like fragrance ads are selling a way of life rather than a bottle of cologne. It's too bad that the way of life being sold is nothing deeper than a world full of toys, cash, and meaningless relationships.
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